In case the thought of writing a press release make you cringe then learn the basics of writing a standard press release. By definition a press release is just a statement is prepared for distribution to the media. The purpose of a press release is to give journalists information which has to be useful, accurate as well as interesting.
Press releases need to conform to an established format. Journalists have set standards and expectations that you need to conform to just to have your release read, let alone published. In case your press release is printed as it is without changing even one word, then it means that you have conformed to the journalistic standards of that particular medium.
Always use a company letterhead to write a Press Release. If this is not possible, still adding the company logo is truly essential. The companies name, web address, location address as well as phone number has to be printed clearly at the top of the page. PRESS RELEASE needs to be spelled out in all CAPS and centered too in bold. The press release contact persons name should be right underneath the wording and all contact numbers need to be printed clearly underneath. In case the press release is for IMMEDIATE RELEASE, just say so, on the left margin just directly above the title in all caps.
Go to the next essential component of the press release which is the Headline or Title. It should be centered, as well as in bold. The heading of your press release has to capture the journalist. The title of the press release should always be short and snappy. You have to grab the attention of the journalist and impress him enough to read on.
Now prepare the useful, accurate and interesting BODY of the press release. This body of the press release needs to begin with the date and city for which the press release is originated. The body of the press release needs to be very basic; just plainly who, what, where, when and why.